46: 3/16/16 The Computer Heist Is Almost Ready


Computer-Heist-no-review-AmazonI’m busy, busy, busy getting ready to release The Computer Heist. I’ve proofreading the novel one last time using the Word document, the copy editor’s notes and the Mobi file to cross check for any typos or format discrepancies. I learned how to make ePub, Mobi, and PDF files using Scrivener. It was surprisingly easy, even for a person with as little technical ability as me. (Okay, took me a couple of days to figure it out, but now I can translate Word documents into other formats whenever I want. Even learned how to include active hyperlinks.)

And while I’m finishing up checking over the novel itself, I’m also thinking through my release week strategy. Will I have a price drop for the first few days? What kind of ad campaign will I run? How will I coordinate my efforts to the best effect?

Last April, when I released The Traveling Man, I was entirely clueless. My thinking about marketing matters was completely wrong. (I’m not kidding. Go back and read my early posts if you don’t believe me.) I thought having a well-reviewed book at a fair price was the answer. But now I know that I have to convince readers of my book’s quality if I want them to take a chance on me. The Computer Heist is another fast-paced, well-reviewed thriller. It’s a fun read. So I need to find ways to help readers discover that I’m offering them the entertainment value that they deserve. That’s the trick. Hopefully, I’ll find a few ways that work for me while I’m rolling out The Computer Heist. Whatever my experience is, I’ll share it right here.

That’s all for now. If you have any comments, I’d love to hear from you.